Not a fan of this UK-based brand? Maybe you should be.
If you’ve never heard of ASOS, this large fashion platform features their own in-house brand plus other popular varieties like Topshop, & Other Stories, Adidas, and more. I find myself ordering from ASOS all the time – as much as twice a month – yet so many people I know either don’t like ASOS or have mixed feelings about giving them a try. Since I have such good luck with their site, I thought writing this guide might help. Here are my absolute do’s & don’ts below.
DO: FILTER YOUR SEARCHES
Want to find the best stuff on ASOS? By far the best thing about ASOS is their advanced site search capabilities. You can filter by brand, size, color – even more obscure categories like style and length. I personally don’t like to see anything smaller than my size or way over my budget, so I always filter by size and cost.
DON’T: BUY ASOS BRAND JEANS, UNLESS…
Cardinal rule – avoid ASOS brand jeans unless you, like me, have a small booty. Their jeans are more fitted towards European proportions with less exaggerated waist-to-hip ratios and less generous bums. If your body type fits this model, then you’re good to go! They have great washes/finishes and I have some of my favorite jeans made by ASOS. Another tip I’ve found – as someone who frequently dips in between sizes 12 and 14, I like to size down to 12 but opt for Tall in length for the perfect hugging fit.
DO: KNOW THAT THEY’RE USUALLY OVER-PRICED
This is a complaint I usually hear from people when I recommend ASOS. Yes, a cursory glance on their site will prove that they’re a little essspensive…however, I’ve noticed that 1: they sometimes have duplicate products marked at different prices, so definitely dig around for that! And 2: if you’re filtering by price, you won’t find things above budget! If on the off-chance you do see something you like at a higher than ideal cost, just add the item to your wishlist and wait for it to go down or for a good discount code to become available.
DON’T: SLEEP ON THEIR BEAUTY & ACCESSORIES
Some of the best products on ASOS are in these categories. ASOS doesn’t have a huge selection of these items, but I’ve found some real gems with their jewelry, hats, belts, and partner beauty products. They sell MAC, Too Faced, The Ordinary, and a few of my other go-to brands I’d usually find at Ulta or Sephora.
DO: SIZE DOWN IN STRETCH
If you see anything stretch – especially disco leggings – do yourself a favor and size down. Unlike most online shops where the size is cut to be body-hugging, their stretch items are always much too large with saggy crotch and length issues. Unless I am shopping the Hourglass fit, I always opt for Tall lengths in sizes 10-12 for the appropriate fit.
DON’T: SIZE DOWN IN DENIM
Like I mentioned before, ASOS doesn’t specialize in jeans. Their denim usually has little to no stretch, so if you are curvy, I’d recommend shopping for your waist size. The caveat here is that the ASOS Curve line does tend to be oversized, so you’ll end up in that limbo where you’re too big for straight/too small for plus (hi, it me). Again, I’d recommend converting up to Tall or down to Petite and buying your closest size there.
DO: USE THE APP
This has gotten me into trouble, because it is way easier to shop on their app than it is shop their (still really easy to shop) website. It is really easy to add things to your wishlist, use their “photo search” feature, and multitask during the many weekday zooms.
DON’T: SUBSCRIBE TO 2-DAY SHIPPING
Okay, so I’m actually guilty of this. Back before this panoramic, I’d get my orders shipped to the office. Honestly, sometimes they’d even arrive in 1-business day. Now that shipping has become a little less reliable, they’ve converted the 2-day shipping to “business days” only. Since they have free shipping for orders over $50, and I’m almost always spending at least that much, the ~2 days of time I save isn’t super impactful. I’d only recommend subscribing if you love their site and order more than ~5 times a year.
DO: CHECK FOR YOUR FAVORITE BRANDS
Often times when I’m looking for a specific sneaker or there’s a new Ivy Park drop, I almost always go to ASOS first. Most of their shoppers aren’t even considering their site as a way to find things that are quickly going out of stock. Be sure to check both Men’s & Women’s products, too!
DON’T: BLAME ME IF YOU START SPENDING A LOT OF MONEY
I cannot take responsibility if suddenly you find yourself checking the ASOS app every few days to add something to your wishlist and then you leave with $70+ dollars of merchandise. There’s no shame in that, it happens to all of us. But I do want to be tagged in the selfies 🙂
If you have given ASOS a try and you haven’t had the best experience, what happened? And if you love this shop/brand, what are some of the best finds you’ve picked up from them?