You may have heard about the traveling Museum of Ice Cream; only the coolest, pinkest place to show up in San Francisco this year. The museum has been in New York, LA (and back again) and I was beyond excited to get the chance to visit.
On Monday October 30th, a friend and I left the office early to take a trip into the history of ice cream. When we arrived, a line is gated off by a pink velvet rope and a buoyant pink flag waves out front inviting people in. Our group, Team Ice Cream Sandwich, played an ice breaker game as we were greeted with chocolates and asked our favorite ice cream flavors.
(spoiler alert: no, they don’t offer you a cup or cone of your said favorite ice cream flavor later)
Guests tour the museum in groups of 10-15, but the only real group interaction is at the beginning of the museum. Fun ice cream facts line the walls and admission is only granted if the group answers at least one question correctly.
The next space opens up to a vault, which unfortunately wasn’t the access door. After promising to follow the rules, our group was allowed to move on into a pink candy-striped room with a milk bottle toss game. As uncoordinated as I am, surprisingly I actually won, which gets you a free deluxe scoop of ice cream at the end of the tour.
We were then transported back in time to the 50’s, with a cute soda bar and punny ice cream vinyl records lining the walls. Then, inspired by equality and SF’s diverse community, we enter the “Make A Statement,” room where you’re invited to express yourself and enjoy one of three flavors of mochi.
More treats awaited us in the form of fluffy cotton candy. Candy clouds and cheery cherry drops topped the next room, and though it was probably my favorite room, I didn’t get many good photos inside.
We then found ourselves quite literally in Candyland, with gum drop people and a TDF playlist, (spoiler: it features Spice Girls), and of all the rooms, this is probably one of the most photo friendly.
Speaking of photos, the following room has a video camera that you can take videos on and send to yourself. There were giant push-pops jutting out from the walls and other ice cream treats on the wall paper. Disappointingly, none of the rooms are flavored or scented.
A wall of rainbow lights opens up to 70’s inspired retro stripes and a majestic white unicorn. This room contained a mini dipped ice cream cone made from fresh “unicorn” milk. This room also contained a mini-room that made me feel like I was in Wonka’s factory. A mirrored closet that requires quite a bit of strategy to travel through.
If you’ve never visited Seattle’s famous gum wall, the next room features gum wads formed into a climbing wall followed by a rock candy cave in rich, deep pink.
If you know nothing about the MOIC, you might have seen their famous pool of sprinkles, which Bubblegum Brandon will tell you all about when you visit. Apparently there are millions of sprinkles in the pool, but I’m pretty sure I took at least 9 sprinkles home with me.
The rest of the rooms in the museum have a natural flow to them, however it takes quite a bit of time to get into the sprinkle pool. Guests are also required to remove shoes and any loose hanging items. You’re given a whopping 2-3 minutes in the pool, so make it count, and make use of the sprinkle shower if necessary.
The last features in the museum are the swing rooms studded with a banana ceiling and shaving cream walls. It is slightly difficult to get a good photo in these rooms. I suggest using the props to your advantage, using flash, and getting a photo closer rather than farther away.
At the end of the museum, there’s an ice cream stand with a variety of funfetti flavors and a gift shop to purchase anything you can think of – including bejeweled popsicles.
Overall, I would estimate that it took about 30-40 minutes to travel through the entire museum. I would recommend going in a large group of 5+ people. Because I only went with one other person, we sometimes had to ask others for help with pictures. Also, it wasn’t exactly fun waiting for crying babies to be photographed in every room. Other than that, I had a very sweet trip! I would love to go again someday.
Thanks for reading! Tag me in your photos if you end up going to the museum. –xoxo, T